Regardless
of the vast equalizing potential of blockchain for small and medium-sized
businesses, the best thing to come from the trend is how new ideas find
funding. Small businesses such as independent golf courses, are typically
starved for funding because of the time commitment it takes to get a bank loan,
which eats into time that could be allocated to other activities. Venture
capital, a more modern way of getting capital, is outmoded by blockchain as
well. Blockchain was the original impetus behind the new initial token sale
trend that sees startups and other young companies try to find working capital by
offering their own cryptocurrency tokens to willing market participants. IGS
has come up with ways to help rasie funds for golf courses to grow, expand, and
compete with larger, more well funded competitors.
Crytpo currencies have value
relative to regular dollars and currencies through their transitive
relationship with an underlying, liquid cryptocurrency like Ethereum. Many see
it as a competitive new financing option that boasts numerous advantages over
other methods, which almost universally come with strings attached. No longer
must businesses sacrifice future revenues or creative control in the form of
equity, just to get a chance at growth. Golf courses can take advantage of this
with help from IGS.
At the end of the day,
blockchain is a fresh technology, and one that
existing infrastructure is still struggling to support. As it gains more
stability, new ways of doing business will emerge for savvy small and
medium-sized businesses to incorporate into their own value propositions. For
this to happen, the biggest obstacle is getting businesses to build on
blockchain and drive customers toward these solutions. It is a participatory
technology more than anything else, and it cannot bring any of its benefits to
those who do not choose to use it. Blockchain represents a rising tide, but the
boats that reach the swell first will be first to succeed. We hope to bring a
new dimension to the local golf course. Indeed, blockchain and cryptocurrencies
are creating a new world.
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